Revival of Matsushita

At the end of the financial year 2003, Matsushita made an operating profit of $574 million on net sales of $61,680 million. The growth was attributed to the 88 V-products launched by the company, which generated sales of 1 trillion yen. MCICL had sales of US$5.9 billion in 2002. It was the first manufacturing company to make a 3G handset for commercial use. MCICL aimed to make thin, light-weight camera phones and capture 15% of the global wireless phone market by the end of 2003. In 2003, Matsushita decided to consolidate all its brands outside Japan under the single brand name 'Panasonic' by March 2004. The brand Panasonic contributed about 90% of Matsushita's sales outside Japan. As a part of its global brand strategy, a campaign "Panasonic ideas for life" was launched in 2003...

The entertainment system would equip the passengers with the audio and DVD-video quality movies on demand and games. Panasonic entered into a partnership with the International Olympic Committee, for the 2006 Torino Olympic Winter Games and the 2008 Beijing Olympic Games. Under the partnership, Panasonic would be the worldwide official partner of the Olympic Committee in the category of audio, TV and Video equipment, and Recording Media relating to Audio and Moving Images, including Broadcast and Professional use. Panasonic planned to use audio/video equipment such as Astrovision large display systems, RAMSA professional sound systems, large projection systems, and other consumer electronics products to enhance viewer experience...